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Our Mission Statement
Our mission is to provide each of our clients with two things: a
truly beneficial self-service kiosk and the highest
possible degree of customer service.
To
provide true value, the Shopper's Helper addresses the needs
and concerns of the industry it serves. The Shopper's Helper gives CPG brands the
ability to their best, most effective advertising and marketing
information inside the supermarkets, where buying decisions
are actually made. Shoppers get the fast, fun, solution based information
they need to make improved buying decisions and to save time and
money. Supermarkets increase sales as shoppers discover and purchase
more of the products that they need in one place. This is a win-win-win situation!
We
are also committed to providing “knock your socks off”
customer service to each and every client. We value each client and we
know that it is our privilege to work with you.
Such is our dedication to customer satisfaction that we list the president and CEO on the Contact Us page. We are all here to serve you in any way possible.
The
Executive Team
Tracy
Kelly
Co-founder
and CEO
Tracy
Kelly
brings over two decades of experience and expertise in developing technological
products that are marketable solutions to real world problems. Tracy honed her
technology, software and analytic skills in a large defense contractor. As a co-founder of Crystonix Software, she was
instrumental in creating uniquely user-friendly features. She
successfully designed and
created a
marketing and PR campaign that resulted in national product
reviews. She led the
market research and technology product-to-consumer positioning expertise
for two small Consumer Packaged Goods
(CPG) / Supermarket industry service providers.
As co-founder and
CEO of KioStar, she brings to the company a deep understanding of the CPG/Supermarket
industry and the vision to turn that understanding into a true
solution for this industry unmet problems.
She
is involved in most aspects of the company, including setting the
company’s direction, and quickly identifying and resolving potential problems. She
is also responsible for leading the marketing, PR and
sales efforts.
She graduated
from California State University - Hayward, earning a B.S. degree in Computer
Science with a special interest in psychology. This dual interest enables her to
analyze human needs as they equate to the usage of technology.
Alan
S. Hinkle
Co-founder
and President
Alan
Hinkle has a strong track record of success as both an entrepreneur and as
a company
leader. He has demonstrated excellence in strategic/corporate development, financial
operations, day-to-day operations, and organizational
design. Alan has over two decades of experience in leading the
design and development of complex software
programs that demand cutting edge expertise. He has a proven ability
to lead teams to achieve, and over-achieve, their goals.
Alan is extremely customer-focused and is consistently involved
in creating and maintaining valuable strategic alliances.
Prior
to founding KioStar, he was the Deputy Sr. Manager for
a leading edge Department of Defense program with the nation’s premier defense company. Here
he was responsible for all aspects of a large team’s budget (as cost center), staffing,
scheduling, and development and delivery of products.
As
a co-founder
of Crystonix Software, Alan was directly involved in all aspects of product
development and design. He was responsible for day-to-day operations
and became skilled at managing the time, effort, and budget
resources of a small, start-up company. He was responsible for all cost/budget
decisions and overall financial operations.
Alan graduated from the University
of Wisconsin - Madison with a B.S.in Computer Science and earned
an M.S.
in Business Management from Golden Gate University.
Sari
David
VP
of Business Development
Sari David began her career
in television sales and rose rapidly to become the National Sales Manager of
four network broadcast stations. In servicing several national grocery accounts,
she quickly became familiar with the grocery industry and adept at recognizing
their unique needs. By expanding to work with grocery vendors, as well as
grocery chains, she has developed a deep understanding of the industry’s needs
and challenges. Sari brings her comprehensive knowledge of the best applications
of marketing and advertising to her position within KioStar.
Bill Green
VP Business Development Bill Green brings a highly successful 25 year track record of CPG sales
management to KioStar. His experience at both Nabisco Foods and Kraft Foods
includes a variety of key assignments including region manager, national
customer team leader, national account director and business development
director. He has experience in almost every major retail market within the U.S.
While at Nabisco and Kraft Bill developed in depth knowledge of many
supermarket categories including grocery, dairy, frozen food and general
merchandise. The list of brands Bill has sold is impressive. He is well versed
in the areas of advertising, consumer promotion and trade marketing.
Bill Green is a graduate of American University in Washington, D. C. with a
B. A. in Economics.
Jim Jakala
Director of Business Development
Jim brings a broad perspective of the food &
beverage industry to KioStar having worked for a food manufacturer (Kellogg
Company), food procurement cooperative (Topco Associates), private label broker
(Daymon Worldwide) and a wholesale liquor distributor (Wirtz Beverage Group) in
a variety of sales & marketing roles.
Prior to coming to KioStar, he was a National
Account Manager with Market Track where he sold FeatureVision, an industry
leading retail print media tracking and analysis solution to CPG manufacturers
and retailers.
Jim Jakala is a graduate of Illinois State
University with a B.S. in Marketing and earned his MBA in Marketing Management
from Loyola University Chicago.
Judith Donohue Director of Public
Relations Judith Donohue brings more than 25 years of communication
experience to her position as Public Relations Director, working on both the
agency and corporate side. She has planned and executed effective PR campaigns
for a wide range of consumer brands, including Bayer, Stouffers, Nestle and
Weight Watchers. Immediately prior to
joining KioStar, Judith spent nine years as New England Public Affairs Manager
for Hewlett-Packard. An award-winning writer, she has worked as a reporter for
several daily newspapers and for McGraw-Hill trade publications.
Judith currently teaches both undergraduate and graduate
courses in Public Relations and Crisis Communication. She holds a bachelors
degree in Sociology and a Masters degree in Organizational Communication, both
from Regis College near Boston, MA..
Tony
Hamel
Information
Technology Resource Manager
Tony Hamel,
with over twenty years experience with computers, servers, phones and networks, is
responsible for KioStar's information technology.
As the Information Technology Resource
Manager, his responsibilities include the
efficient installation, maintenance, security, training and documenting of all
Kiostar communications equipment and technologies. Prior to joining
Kiostar, Tony had almost twenty
years experience in the engineering of electronic equipment. He brings
an organized and
thorough approach to all IT resource issues.
The
Advisory Board
Leonard
Scales With nearly 18 years of experience in technology sales and
marketing, Leonard Scales has been responsible for sales and new business
development for companies targeting retailers and their manufactures. As Vice
President of Sales and Marketing for JDA Inc., he was responsible for selling
integrated marketing programs to major manufacturers like Gillette, Heineken
USA, and several others. He offers deep insights into in-store marketing
programs and consumer actions. As Vice President of Sales and Business
Development for ResellerManager, he was responsible for selling of a retail
sales analytics solution. Recently
he has held sales management positions with Bay Area technology startups. Leonard received his B.S. from The University
of Michigan, Ann Arbor, Michigan and IT Certification from Michigan State
University, East Lansing, Michigan.
The
Shopper's Helper - Helping Your Customers See More of You
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